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McKinsey Solutions Blog

2/15/2016

Is your DNA digital?

Pricing Management
This video highlights how the powerful combination of sales and search insights are replacing primary research as the key source of understanding your customers’ purchasing behaviour. Brian Elliott, CEO of Periscope, explains how to successfully extract and understand data and advanced analytics combined with human intuition. If you know what, why, and how the customers buy, you can accurately predict future purchases and grow your revenues.

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